FMC consulting

Professional consulting, education and cultural programs

Michael founded FMC consulting to address the growing need for quality support within Mainland China’s rapidly expanding hospitality industry. Established in 2011, FMC’s focus has always been product-based. Winning concepts vary in their service, design and execution, but they all have one thing in common: at their core is an outstanding product.
Comprised of top-flight chefs, marketers and designers, FMC can help you take your dream from notepad to opening and beyond.

About Our Services – How We Add Value 
FMC’s core business is the combined result of over 60 years of operational expertise in the hospitality industry. From executive-level training for international 5-star hotel brands and Michelin starred restaurants, to bed & breakfasts and kosher deli’s, we’ve been where you are.  We’ve experienced the long hours, the challenges, the personal sacrifice. But we’ve also been fortunate in our many successes.
There is no absolute formula that guarantees success or longevity in the hospitality business. Still, we’ve learned some valuable lessons along the way; primarily that most winning concepts share a similar set of fundamentals which, when met, put you in the best possible position to succeed. Our goal is to help you distill your concept, gain critical knowledge and avoid as many pitfalls as possible along the way.

Areas of Expertise 

  • Investment analysis and planning
  • Concept creation and refinement
  • Original product design
  • Existing product testing and refinement
  • Professional training
  • Venue design and buildout


“An unparalleled delight for both our guests and our staff whenever we’re lucky enough to have him.”


General Manager, The Conrad Hotel Tokyo

Intercontinental Hotels and Resorts

“Michael provided top-notch training to 20 of our western Chefs from the North-Central China IHG Cluster.The feedback received was very positive, and we look forward to an improved product in our hotels! Thank you Michael!”


Regional manager Northeast China, Intercontinental Hotels and Resorts

Michael frequently partners with leading brands combining extraordinary opportunities for their guests with top-flight, hands-on training for their team members. Curriculums are varied and often culminate with on-site promotions featuring Chef Michael and program attendees preparing authentic American cuisine.