Launched in 2012 by the Sinotaste Group, Ricci Creative Eats is an award-winning dining concept featuring fresh, innovative pan-Asian dishes and an array of signature beverages and pastries. What began as a single outlet located in Northwest Beijing’s Wudaokou area, Ricci has experienced rapid success now boasting locations in major cities across four provinces. Michael provided comprehensive consulting services for Sinotaste ranging from menu and recipe creation to kitchen design.